cars blog: Hyundai Genesis

The Hyundai Genesis (Korean: 현대 제네시스) is a full-size luxury car initially introduced as a concept car in the 2007 New York International Auto Show.Hyundai has introduced the vehicle worldwide, known internally as the BH model, and markets the Genesis as a "premium sports sedan".The Genesis is currently not offered in Europe. A coupe version based on the BH platform was introduced at the 2008 New York International Auto Show and arrived at US dealerships in February, 2009 as a 2010 model.Hyundai Chairman and CEO Chung Mong-koo calls the Genesis Hyundai's first entry into the European dominated luxury arena. According to Hyundai Vice Chairman Kim Dong-jin, the name Genesis is an indication that the vehicle is the first of many premium cars the company will introduce. The Genesis sedan is a luxury sedan that was designed to compete with the BMW 5 Series, Mercedes E-Class, Infiniti M, and Lexus GS.Hyundai targeted 55,000 sales of the Genesis in 2008 (35,000 in Korea and another 20,000 overseas) and 45,000 in 2009,with sales goals of 50,000 per year in the United States.Other competitors to the Genesis in its direct price range include the Chrysler 300, Ford Taurus, Pontiac G8, and Toyota Avalon.